McDonald’s Turns Fries Packaging into Virtual Reality Soccer Field
By Chelsea Lish • May 30, 2014
Beginning May 26, the chain will — for the first time — change its medium and large fry boxes globally for the promotion, offering 12 different World-Cup-themed designs featuring work from artists commissioned from around the world. The fry boxes will also serve as the entry point for an augmented-reality game on the app.