Meet ‘Spire,’ Pepsi’s Answer to Coke’s Freestyle Machines
By Chelsea Lish • May 21, 2014
In an effort to combat Coca-Cola’s Freestyle machines, Pepsi has launched its own self-service drink machine called ‘Spire’. The machine has the appearance of a large tablet and lets customers use a touchscreen to select flavors. There are multiple versions of the Spire machines ranging in size and options.