Millennials Projected to Increase At-Home Meals
By Travis Riffe • October 24, 2019
Gen Z is the only major demographic projected to increase its use of restaurants in the next five years, as Millennials, Gen X and baby boomers are all expected to eat more meals at home, according to new research from The NPD Group. In fact, foods that require zero prep are increasingly a part of what these consumers eat at home, NPD found. For restaurant operators, emphasizing convenience is the way to keep these customers, NPD said. “Ready-to-eat is going to become an important part of at-home meals” Portalatin said. “[It’s an] opportunity for foodservice operators to participate in the prepared side of the equation.” In-home food preparation trends show that 14 percent of meals eaten in the home included an item that required no time to prepare, up from just 11 percent in 2013.