NBCUniversal Is Bringing Its Biggest Shows to Snapchat
By Lauren Stacy • August 9, 2016
NBCUniversal is increasing the reach of some of its most popular shows with original content coming to Snapchat. The multiyear deal, announced yesterday, will bring programming and advertising created specifically in a mobile-first format as a way to expand reach and engagement with Snapchat’s more than 150 million users.