Noodles & Company Launches Branding Push, Cleans Up Menu
By Matthew Lyle • October 9, 2015
Noodles & Company launched a brand positioning campaign Tuesday focused on real food, cooking techniques and flavors as the chain cleans up its menu to appeal to millennial families and other diners searching for “free-from” fare.
At the same time, chains from Chipotle Mexican Grill and Panera Bread to McDonald’s and Wendy’s have been cleaning up some of their items and promoting those changes. To help spur growth, the chain is out with a new brand effort — “Made. Different. – REAL Food. REAL Cooking. REAL Flavors.”