Pizza Hut Made ‘Pie Tops,’ With a Button on the Tongue to Order Pizza, for March Madness
By Lauren Stacy • March 3, 2017
Just in time for March Madness, Pizza Hut has created 64 pairs of limited edition sneakers that use geolocation to order pizza for the wearer. All you have to do is press a button on the tongue of the shoes, and the sneakers connect with a Pie Tops app to automatically place an order. The promotion is intended to emphasize how easy it is to order a pizza from Pizza Hut via multiple digital devices and modes, not just the exclusive shoes.