Retailers Can Now Make Instagram Posts Much More Shoppable
By Lauren Stacy • March 24, 2017
Earlier this week, Instagram rolled out Instagram Shopping to apparel, jewelry and beauty brands. The new feature allows brands to add product information to photos, making it easier for customers to instantaneously shop the posts they’re viewing. Not only is the feature convenient for consumers, but it is also a lucrative opportunity for retailers to convert impressions into actual sales.