Should McDonald’s Fear Chick-fil-A?

By Caitlin Gooch • July 18, 2014

Investors are eyeing the privately-held Chick-fil-A, a rising fast food chain that’s quietly emerged as a competitive threat against publicly-traded giants like McDonald’s and KFC. But it’s not Chick-fil-A’s newfound dominance over KFC or Popeyes that interests investors—it’s that Chick-fil-A could soon overpower McDonald’s.

According to a recent report from Janney Capital Markets (JCM), “It is entirely possible that [Chick-fil-A’s sales growth] will be similar to—or worst-case, from McDonald’s perspective—greater than the systemwide sales that McDonald’s can add to its domestic business over that same time.”

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In the News, Consumer Trends, Competitor, Customer, QSR

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