Snap Bets that Immersive Documentaries Will Keep People Sticking Close to Snapchat
By Lauren Stacy • February 8, 2017
BBC has teamed up with Snapchat to offer a six-part high-definition documentary series on Snapchat Discover to promote Planet Earth II. This marks the first time the platform has used binaural recording, a surround sound effect that makes content more realistic and appeals to publishers looking to offer more immersive experiences to their viewers.