Snapchat Ads Could Soon Make it Easier for You to Spend or Signup
By Lauren Stacy • January 11, 2017
According to a source at Snap Inc., the platform is rolling out two new ad products: deep-linking and web auto-fill. With deep-linking, consumers can swipe up and tap a link to be taken out of Snapchat and directly into a new app. On the other hand, auto-fill allows viewers to fill out lead-generation forms with one tap on the screen after seeing an ad. Both of these features encourage outbound activity, making the platform even more attractive to subscription marketers and the like.