Snapchat launches McDonald’s filters
By Matthew Lyle • June 29, 2015
McDonald’s has created a set of sponsored filters for Snapchat featuring a cheeseburger and fries, and a purple heart with the McDonald’s logo and the text “Lovin’ Summer Fun.”
Geo-filters are embedded in the process of sending a snap. This presents users with a more fluid way of not only viewing an ad, but also — and more importantly — incorporating and distributing branded promotions throughout their social network. It’s not just another thing that users see and ignore. When used, these ads are shared and endorsed.
Users may not enjoy having more companies target them with ads based on where they are. But if the illustrations are done right, and Snapchat chooses the right companies to partner with, these filters could catch on and be a potentially respectable source of revenue for the app.