Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters
By Hannah Wheeless • November 16, 2016
Snapchat and Foursquare team up to create a massive geofilter map of 90 million locations giving brands a more precise way to target. Brands can now pinpoint exactly where and when they want to deliver their ads. With more precise targeting, brands have the opportunity to get more creative with geofilters by making them more customized to fit their specific audiences.