12 Marketers Already Experimenting With Instagram’s Hyperlapse App
By Chelsea Lish • September 3, 2014
A handful of brands, including Bud Light, Mountain Dew, Milk Bone and Sonic, are already testing out Hyperlapse, a new stand-alone app from Instagram that turns shaky videos into high-quality clips. So far, the videos are mostly focused on playing around with time and scale to pack the most into a 15-second clip.