4 Ways Brands Should Use Native Advertising In 2017
By Lauren Stacy • March 3, 2017
With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017. By featuring user-generated content, keeping it short, making ads mobile-friendly and tailoring content to match the channel, advertisers stand a much better chance at reaching customers and boosting their engagement.