A look inside the Taco Bell hotel
By Sara Shaw • August 14, 2019
The over-the-top experiential marketing experience from agencies Edelman and United Entertainment Group was open for just four days at a boutique resort in Palm Springs. Invitees included local media, BuzzFeed, Tastemade, mega social media influencers and hard-core fans who were extremely quick on the draw when reservations became available.
Activities and amenities included food tastings (announced, of course, by gong), synchronized swimmers in hot-sauce suits, a poolside concert, Taco Bell nail salon, daily activities like sunrise yoga, a slew of Baja Blast variations and more selfies than anyone could possibly count. More in the article below about the weekend’s events.