Ad of the Day: Facebook Creative Shop Built Chevrolet’s New Year’s Ads Around 360 Video
By Lauren Stacy • January 6, 2017
With the help of Facebook Creative Shop, Chevrolet is targeting Facebook users at every angle with its New Year’s ads. The campaign, which hinges on the idea of sticking to one’s New Year’s resolutions, appears on Facebook via 360 video and also on Messenger through a chatbot named Chevrolet Co-Driver. While the chatbot focuses on sharing tips and words of encouragement, the 360 videos will follow five people as they seek to achieve various goals.