Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours
By Sara Shaw • April 20, 2018
Over 30,000 people ran in the Boston Marathon last weekend, and for the first time ever, all participants had a personalized video memento thanks to Adidas and digital agency, Grow. With over 27 hours of footage to go through, Adidas and Grow created a video for every runner in less than 24 hours. With cameras along the route, the chips in runners’ bibs would trigger the cameras, making it possible for the video producers to identify them. Videos included their times at major check-points and at least one personal clip of them during the race. Read the article below to watch some of the videos and read about Adidas’ struggle and success on race day.