Adweek Explains Significance of Instagram and Omnicom’s Advertising Deal
By Lauren Heffern • March 17, 2014
The advertising industry continues to invest “in a more visual, native approach to advertising in response to the emergence of the Visual Web.” With the recent deal between Facebook-owned Instagram and Omnicom resulting in a roll-out of video ads within users’ feeds, Adweek looks at how this could and should affect advertisers’ mindsets in other channels.