AmEx Generated 10 Million Instagram Impressions in 2 Weeks With Guest Photographers
By Chelsea Lish • December 31, 2014
For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign. On Nov. 9, AmEx gave six Instagrammers the keys to its account as part of the #MyAmex campaign. According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand’s other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements.