AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound on for This Ad
By Melissa Martin • August 4, 2017Only 10% of Facebook users watch videos with the sound on, a statistic that American Express and BBR Saatchi & Saatchi took advantage for a recent concert promotion. In a video advertising an upcoming Guns ‘N Roses concert, the brands added a voiceover that offered free tickets to the first 50 people who knew the lead singer’s name. Check out the case study for more detail on this marketing stunt.