Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms
By Matthew Lyle • December 9, 2014
During the upcoming Super Bowl XLIX weekend in Glendale, Ariz., Bud Light will build an on-site activation dubbed “House of Whatever” to facilitate parties, concerts and activities. Within the experiential setup will be a social media command center, where reps from Bud Light, its creative agencies, Facebook, Twitter, YouTube and its preferred marketing developers will huddle to create millennial-geared social content.
Is real-time social media commentary the new superbowl commercial?