AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas
By Lauren Stacy • December 27, 2016
Last Friday AT&T mixed technology with some holiday fun via Facebook Live. The brand launched Santa Live, a live stream of Mr. and Mrs. Claus, along with their elves, preparing for Christmas day. Customers were encouraged to send in their children’s names and stories written by them to be read aloud by Santa himself. The event was intended to push AT&T Mobility while also building on the brand’s ongoing “Thanks” customer loyalty program.