Beauty Brand’s Floating Billboard Cleans a Polluted River by Absorbing Toxins
By Chelsea Lish • June 6, 2014
Another brand has created a billboard that is not just a call for action, but also facilitates change in and of itself. The latest comes from a Japanese natural cosmetics brand and is an 88-foot-long billboard floating in a river made of vetiver, a grass that absorbs deadly toxins.