Beck’s Created a 360-Degree Camera That Fits Into a Beer Bottle Cap
By Lauren Stacy • June 24, 2016
Beer brand Beck’s and BBDO Germany have come up with a clever way to hide technology in its products that doubles as a bit of free promotion. The team created a tiny camera that fits on top of a beer bottle. The gadget sticks to iPhone cameras and uses a mirror to let consumers shoot footage at a 360-degree angle.
Beck’s is giving away the so-called “CapCams” to its Facebook fans with a contest. In addition to filming content, the lens also connects to Facebook’s app so that people can upload their clips. Meanwhile, Facebook has also added a feature that lets users upload 360-degree photos for the first time.