Budweiser Reimagines Halloween Mugshots for ‘Drink Wiser’ Campaign
By Travis Riffe • October 31, 2019
Budweiser has refreshed its “Drink Wiser” responsible drinking campaign for Halloween, and as part of the campaign, the AB InBev brand reimagined the costumed mugshots of real people who have been arrested for irresponsible drinking on Halloween. The beer brand is encouraging Halloween revelers to follow @BudweiserUSA on Twitter to receive tweet notifications for real-time reminders to hydrate between beers. Budweiser is also giving out $5 Lyft gift cards to people that buy Budweiser between Oct. 21 and Nov. 1 on the alcohol e-commerce site Drizly. The campaign will run on social media and digital out-of-home with the tagline, “Don’t Let Halloween Haunt You Forever.”
This push from Budweiser comes as more brands are stepping up their social responsibility and cause-driven marketing efforts. Ninety percent of millennials said they would buy from a brand that instills social and environmental practices within their company model, according to research from Gartner Iconoculture, and another 95% of this demographic will recommend that brand to a friend.