Burger King is Using a Video Game to Bring Fame to a Little-Known British Soccer Club
By Travis Riffe • October 22, 2019Earlier this year, Burger King announced it was sponsoring Stevenage, a tiny, little-known soccer club in England. Burger King is now attempting to make the club world famous through a video game. The QSR has launched the “Stevenage Challenge,” which invites gamers to compete in a series of challenges in FIFA 2020 in order to win free food. The idea is that people can play for Stevenage FC in the game, or bring their favorite players to play for the team in order to accomplish the challenges. As BK sponsors the team in real life, whomever gamers choose to play for Stevenage FC will appear wearing the jersey with a BK logo. Fans simply have to share footage on Twitter of their challenges, and in return, they’ll get a free menu item delivered via Uber Eats.