Burger King plays an oldie
By Lauren Seegers • December 3, 2014
The Yumbo Hot Ham & Cheese Sandwich came off the Burger King menu 40 years ago. Beginning Dec. 2, Burger King is “bringing back memories for loyal guests.”
The Yumbo’s blast-from-the-past style will also carry over to marketing: Burger King will—for 48 hours—take its Facebook page back to analog days: i.e. instead of being online, Burger King can be reached during that time at 1-844-BK-YUMBO for “likes” on the new sandwich and other comments.