Burger King Reinvents Its Chicken Sandwich for the Haters
By Lauren Stacy • March 8, 2017
In its latest campaign—dubbed “Haters Gonna Love”—Burger King is reaching out to customers who have publicly dissed its chicken sandwich on social media. In a series of social videos, the brand’s mascot takes blindfolded “haters” to Burger King to try the new Crispy Chicken Sandwich. Much to their surprise, they end up loving the new menu item and apologizing to the King for their criticism.