Can McDonald’s Successfully Pull Off a SXSW Sponsorship?
By Chelsea Lish • March 13, 2015
In its ongoing bid to win over millennials, McDonald’s is making its first official debut at this year’s South by Southwest Interactive. The fast food giant’s activations have all the makings of a traditional festival sponsor—a food truck, an interactive lounge and a party—but if the brand’s previous attempts are any indication, McDonald’s is in for a challenge.