Can we chat? Hello Super Chat!
By Lauren Stacy • January 18, 2017
YouTube has launched a product called Super Chat that gives creators a new way to monetize their live streams. The feature is essentially a paid instant message or comment that live stream viewers can purchase and send as a donation to a broadcaster. The paid comment is then highlighted and pinned to the top of the chat stream for up to five hours, providing an opportunity for fans to be noticed by their favorite YouTube celebrities. The feature replaces YouTube’s Fan Funding tool, which allowed viewers to make voluntary payments to creators but provided nothing in exchange for their support.