Can You See Me Now: Apple iPhone’s Facial Recognition Excites Brands
By Hannah Wheeless • September 13, 2017
The new iPhone X technology includes a next-generation facial recognition and augmented reality feature providing new opportunities for brands in the digital world. Food Network is one of the first to take advantage of this new technology with a revamped app. The network’s new app utilizes the augmented reality feature allowing users to enter a virtual bakery where they can bake desserts and share them with friends.