Canon’s New Camera Ads Focus on People, Not Products
By Chelsea Lish • October 7, 2014As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories. Canon’s campaign centers around a new microsite, which houses a series of digital videos that highlight how customers use a range of products.