Check Out Snapchat’s First Ad for Universal Pictures
By Chelsea Lish • October 22, 2014
Snapchat’s first sponsored message has arrived, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users’ “Recent Updates” feed where messages from friends typically appear. It was a 20-second video trailer that played when users pressed their screens as if they were viewing any other message. But this one was clearly marked sponsored. The ad was available to play more than once until a user left the app, and then the sponsored message disappeared from the feed.