Cheerios Are Giving Out Wildflower Seeds To Help Honey Bees
By Lauren Stacy • March 21, 2017
With the bee population rapidly decreasing, Honey Nut Cheerios is taking steps to both alleviate the problem and generate some positive buzz—no pun intended—around the brand. The campaign, dubbed “Bring Back the Bees,” centers on distributing free packets of bee-friendly wildflower seeds and the cereal giant’s promise to turn 3,300 acres of oat crops into a bee-friendly garden by 2020.