Coca-Cola Aims to Tackle the “Post-Lunch Slump” in Global Campaign Co-Created Across Continents

In select global markets, Coca-Cola recently launched a campaign aimed at young adults to fight the fatigue one feels after lunch. The target audience lives in a digital social world, so the campaign includes themes of meme culture and social sharing. Read more in the article below about the campaign and how Coca-Cola frequently appeals to a global audience.