Consumers Created Burger King’s Newest Whopper In Instagram Stories
By Sara Shaw • May 9, 2018In Spain, Burger King created a whole new way for customers to have it their way. In their new social campaign, customers could customize a Whopper through a series of Instagram polls. After completing the polls, Burger King would send participants a special coupon for their personal Whopper. Burger King later took all the data generated from the polls to create the “InstaWhopper”, a limited time menu item in Spain. Nearly 35,000 customized Whoppers were created with over 270,000 total impressions. Watch the video and read the article below to learn more about the successful social campaign.