Dairy Queen Promotes S’mores Blizzard’s Return With “Virtual Campfire”
By Chelsea Lish • June 4, 2014Dairy Queen launched an interactive site to encourage people to create music videos for the S’mores song featured in the new DQ commercial. Entries will be posted to the website to receive votes. The winner will receive $10,000. The campaign is being promoted through social media and also includes weekly prize give-aways, downloadable ringtones and a “S’mores survival guide.”