Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign
By Sara Shaw • August 3, 2018
Domino’s is turning its pizza boxes—and the pizzas that go inside them—into an augmented reality campaign. Last weekend, the pizza chain will ran a national ad campaign that let Snapchat users play with the platform’s new “shoppable AR” lens. The visuals are two-fold: When a person uses the feature on their face, they’ll be wearing a pair of sunglasses, which reflect a pizza in their lenses. However, when the camera flips over, they see a floating Domino’s pizza box that opens to reveal—surprise surprise—a pizza. The feature lets users tap a button within Snapchat to quickly order a pizza without leaving the app.