Dunkin’ Donuts Debuts with Waze’s Order Ahead Feature to Boost Brand Loyalty
By Lauren Stacy • March 29, 2017
Yesterday, Dunkin’ Donuts became the first brand to partner with Waze to launch the navigation app’s latest feature, Order Ahead. As its name may suggest, the new feature allows users to order their favorite coffee, donut or breakfast sandwich from the Waze App before even hitting the road. The capability comes with a caveat though—you must be a DD Perks Reward Member and have the Dunkin Donuts app downloaded in order to use it. The brand hopes the move will not only boost downloads, but also show fans that they value and reward their loyalty.