Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials
By Avery Graham • July 23, 2015
In an effort to generate millennial buzz, Dunkin’ Donuts has widened its presence to Spotify and seven different social media platforms including Snapchat, Instagram, YouTube, Twitter, Vine, Facebook, and Periscope. “DD Summer Soundtrack,” which centers on a five-concert summer series sponsored by the brand, marks the first time that the company has had mass social presence across these channels using the same concept for the same promotion.
In addition to media presence, Dunkin’ Donuts has created an online hub to host footage, playlists, photos, and behind-the-scenes interviews to further push their products and generate conversation among the coveted millennial demographic.