Dunkin’ Donuts Wants to Take Loyalty Up a Notch With Mobile and Social
By Chelsea Lish • October 3, 2014
Last year, Dunkin’ Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most brands treat these types of projects as one-offs, the coffee chain’s latest campaign is part of a much bigger push to build awareness around its DD Perks loyalty program.