Facebook Is Developing Animated Selfie Masks for Brands
By Lauren Stacy • February 1, 2017
As Snap Inc.’s IPO approaches, Facebook continues its efforts to chip away at its rival’s competitive advantage. The social giant has been experimenting with AR in a camera-centered redesign, and is now looking to partner with Hollywood studios to create “animated masks”—similar to Snapchat lenses—promoting films. While Snapchat popularized augmented reality in mobile messaging, Facebook’s larger and more diverse user base offers advertisers an exciting opportunity to reach new audiences.