Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps
By Chelsea Lish • December 5, 2014
Now, mobile-app advertisers are guaranteed their promos will be seen by a specific number of Facebook users. For example, they can build campaigns to hit a large audience of 4 million users but limit the number of times each person sees a specific ad. Another new tool will let app marketers target Facebook users who access the social site on an Amazon Fire tablet.