Facebook Lets Brands Target Ads Based on Offline Behavior
By Melissa Martin • September 21, 2017
Thousands of companies have measured campaign impact on offline purchases using Facebook’s offline conversions tool since the technology was introduced last year. Advertisers can now leverage that data to create customer audiences that they wish to re-engage based on store visits, or reach new consumers by using lookalike audiences. As this platform develops, businesses will continue to better understand the impact of digital advertising on offline consumer behavior.