Facebook Reportedly Launching an App Designed to Hide Your True Identity
By Chelsea Lish • October 10, 2014
Real identities are key to Facebook’s advertising goals as it seeks to become the people-based marketing platform. Still, there has been a shift toward more anonymity and less digital permanence, especially among young people flocking to Snapchat’s disappearing photos or Whisper’s seemingly risk-free sharing. Also, forums like those on Reddit allow anonymous communities. It appears Facebook could be trying to capture some of that popularity with yet another standalone app, which have mostly been met with limited success.