Facebook to Tell Brands More About Who’s Near Their Stores
By Matthew Lyle • November 5, 2015
Marketers can now use a new section within Facebook’s page insights tool to get that better look at the foot traffic around individual business locations. While the local insights tab will be available for free to any business with a Facebook page that uses the page’s location features, brands that advertise on Facebook will be able to see what share of the people passing by a store’s location had seen one of the brand’s ads within the past 28 days.