Facebook Watch is expanding globally and giving publishers one stat to track how many people watch their videos week after week
By Sara Shaw • August 29, 2018
On Wednesday, the social network rolled out Watch, their new video platform, globally. Up until now, Facebook tested Watch in the US only as part of a bigger bet to enlist creators and publishers to make content that consumers will habitually watch on the platform. Watch has slowly evolved in the US over the past few months to include more videos that are monetized through mid-roll and pre-roll ads. While ad loads are small, some publishers are starting to see revenue potential in Watch, especially with the ability to sell their own inventory.