Facebook’s Next Money-Maker: Messenger Broadcasts
By Sara Shaw • March 2, 2018
Facebook is offering a new tool for small businesses called Messenger Broadcast. This is for businesses that cannot afford to build their own bots and allows them to blast messages to people who have already started conversations with them. The tool is currently free, however, according to a source at Facebook, that won’t be for long. A growing number of users are messaging businesses about their products and this tool allows them to reach those people on a broader scale. Read the article below about how the tool works and what this means for small businesses.