Facebook’s Retargeted Ads Broadened to Include Rivals’ Sites, Page Audiences
By Lauren Stacy • January 11, 2017
Facebook has expanded the capabilities of its dynamic ads tool to allow advertisers to target more consumers based on their web activity. In the past, advertisers have only been able to single out shoppers who specifically looked at a product on their website or mobile app. Now, the social giant’s algorithms look at traffic patterns across all retailers’ mobile sites and apps as well as information on Facebook to automatically serve targeted ads to users.