Ford Is Using Instagram Perfectly for These “Don’t Like and Drive’ Posts”
By Carlton Wilcoxson • November 24, 2015
There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one. The posts—the most recent one went up on Ford’s global Instagram page last weekend—show photos taken from a driver’s point of view, with the familiar Instagram heart covering up vulnerable pedestrians on the street. “Go further responsibly. Please don’t like and drive.”
The campaign is almost perfect—a great concept that can target the user right at the crucial moment; memorable visuals; a nice use of the medium’s imagery; and a strong copy line.